Figma Weave started as Weavy, a one-year-old Israeli startup building a node-based workspace where you chain AI models together to generate images, video, animations, and VFX. In October 2025, Figma acquired it for roughly $200M, about 50x the $4M seed round.
The product is still available standalone with its own billing, but it's directionally heading into the Figma platform. The pitch is a composable creative canvas: instead of picking one AI tool, you wire together multiple models (image generation, video, effects) into a single visual workflow. Think Figma's canvas logic applied to generative media rather than UI design.
Figma's rationale is clear. Design work increasingly involves AI-generated assets, and having that happen inside or adjacent to the design tool is a real convenience. Whether Weave stays as a standalone product or gets folded into Figma proper is the open question: for now it operates with separate pricing while the integration roadmap is presumably being planned.
Figma Weave started as Weavy, a one-year-old Israeli startup building a node-based workspace where you chain AI models together to generate images, video, animations, and VFX. In October 2025, Figma acquired it for roughly $200M, about 50x the $4M seed round.
The product is still available standalone with its own billing, but it's directionally heading into the Figma platform. The pitch is a composable creative canvas: instead of picking one AI tool, you wire together multiple models (image generation, video, effects) into a single visual workflow. Think Figma's canvas logic applied to generative media rather than UI design.
Figma's rationale is clear. Design work increasingly involves AI-generated assets, and having that happen inside or adjacent to the design tool is a real convenience. Whether Weave stays as a standalone product or gets folded into Figma proper is the open question: for now it operates with separate pricing while the integration roadmap is presumably being planned.